![]() Today, more than 3,000 such graphic representations are protected by The Smiley Company. This was the birth of emoticons (“emotion” and “icon”), colourful and non-conformist, combining imagination and fantasy. In the 1990s, Nicolas Loufrani, son of the Smiley’s creator and managing director of The Smiley Company, produced all sorts of 3D variants of the face, together with a connected world of symbols, seeking particularly to replace the text symbols based on punctuation marks such as:-) -):-(etc. This new in-house automatic tourbillon calibre took three years to develop.Replacing words with pictures, the little yellow face gradually established itself as a truly universal and intergenerational language. Richard Mille draws inspiration for its RM 88 Automatic Tourbillon Smiley from this very expression, depicted playfully in the Smiley, a little yellow face that appeared in 1972 in the pages of the French newspaper, France Soir which rapidly went viral. The smile, a universal expression of our innate desire to connect with others, is fundamental to our social interactions.
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